Case Study: Salesforce and College of St. Scholastica

The College of St. Scholastica (CSS) has a student population of about 4,200 students including undergraduate, graduate, on-campus, online, and accelerated programs. CSS wanted to increase “student success by maximizing retention…through quality student services and effective student engagement.” The school had already implemented Salesforce with TargetX as its enrollment management CRM solution, but there was no CRM solution for its advisory services. CSS needed a way to determine whether its advisory programs were efficient and effective for their diverse student body.